A COMPLETE GUIDE TO
FOR REAL ESTATE
Yes, it's true. You cannot ignore the power of digital marketing, especially if you are a real estate developer. With potential home owners using the Internet to research their future purchase, a strong and powerful digital marketing strategy is what will help real estate developers beat the competition. If you are looking to step up your real estate digital marketing game, here is your ultimate guide.
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REAL ESTATE IN THE
BENEFITS OF DIGITAL MARKETING
FOR REAL ESTATE
HIT THE BULL'S EYE
WITH WINNING REAL ESTATE
DIGITAL MARKETING STRATEGIES
THE MAGIC POTION:
GO ALL IN WITH A STRONG
STRATEGY FOR REAL ESTATE
IGNORE THE POWER OF
FOR REAL ESTATE:
A CASE STUDY
MARKETING REAL ESTATE IN THE DIGITAL AGE
The digital word is limitless and has changed the way our purchase decisions are made. As a property developer, the digital medium presents innumerable opportunities to engage with the right target group.
A couple of decades ago, properties were considered a luxury investment. Only the richest of rich could afford the exorbitant prices stamped on the various housing projects. Even the process of purchasing a property was a long and tedious one. Home seekers had to collect and sign an endless flow of documents while also searching for a broker who could strike them a good deal for the desired property.
However, this trend has changed drastically. A large portion of home buyers research online and find it convenient to check and shortlist apartments virtually before physically going to see it. In fact, data suggests that 92% of home buyers search online to find their dream home. Additionally, 82% of real estate market investors trust online agents as a reliable source of information, and 42% have resorted to the Internet as their first search medium.
Today, there are 450 million active users on the Internet, in India alone, and going by current trends, 635.8 million Indians will be online by 2021. These developments offer both a unique opportunity and a challenge for real estate developers. They need to make full use of the growing digital audience to engage with the next billion Internet users in India.
How can real estate developers engage with India's next billion internet users?
Indians are a sizeable presence across almost every major digital platform. Facebook is, by far, the most popular social media platform, with 240 million Indian users who are mostly accessing the platform through their phones. These numbers prove that the online space is a goldmine for developers to engage with their audience in the most impactful way. By effectively utilising the Top Tools For Social Media Analytics, property developers can understand their consumers better and create more targeted campaigns.
What has sparked this growth?
While Internet usage in India has been steadily growing over the years, there was a definite tipping point where the number of Internet users in India exploded. There are two main catalysts for this development: the availability of low cost smartphones and most significant of all, the launch of Reliance Jio. Jio started its services in September 2016 with a bang, offering its users free data. Even once the offer ended, the data plans for Jio remained much lower in comparison to other network providers. This sudden easy access to the Internet led to India having the highest amount of data consumption in the world. Of the 150 crore GB consumed by Indians, 100 crore GB was consumed through the Jio network alone. What is perhaps the most exciting part is that Internet penetration in the country currently stands at only 27 percent. This means that the number of Indians online is only going to grow from here, offering a huge advantage for real estate developers.
A real estate marketing guide will help you excel in the field and beat the competition. In our real estate digital marketing guide you will learn: 1. Real estate marketing in the digital world 2. Pros of digitial marketing for real estate 3. Techniques for lead generation 4. The most effective marketing strategies 5. Social media tools for real estate 6. Successful case studies.
Some of the digital marketing tools for real estate include: Optimised Landing Pages- A good landing page is extremely important for real estate as it opens doors to various beneficial leads. Driving potential customers to a call to action makes sure you catch their attention. Customer Engagement through social media posts, content marketing, etc. This is one of the most popular tools used in social media marketing today and Facebook tops the list especially for the real estate industry.
We have achieved excellent results with the help of digital marketing and social media. Social Beat is happy to announce that our client Mahindra Lifespaces achieved a 4x higher return on Facebook with the help of Facebook marketing solutions. We have also helped Casagrand generate a record 190 crores in revenue with Facebook. Through regional ads, we were able to produce 90% growth in leads through multilingual content.
It is important to create an online space right from the start in digital marketing for real estate. Brands can be built with the help of creating a website, multiple web pages, landing pages and search engine optimisation. Creating a blog is also very essential and plays a vital role for digital marketing. There are plenty of social media platforms for social media marketing like Facebook, Youtube, Twitter, Linkedin that is of great use to real estate developers. Real estate developers can acquire potential customers via digital media. This can be done through advertising online to make sure it reaches the potential customers. Platforms like Facebook, Google, Yahoo can engage the target audience and bring leads. Customer engagement in social media too plays a vital role today.
In real estate marketing, digital marketing is used by most real estate developers and is proving to be a major success for spreading awareness and creating a good brand perception among potential leads. It has proved to be a game-changer in this new age of online media marketing. Previously, the real estate companies used to heavily invest in print ads but the returns on investing in digital media is much higher.
Here are a few beneficial insights on real estate marketing: 1. Landing Pages- A landing page is very similar to that of a mini e-commerce site which gives elaborate details about a brands current projects, upcoming projects and future projects. 2. AMP implemented landing Pages-Google and Twitter designed an effective project called Accelerated mobile pages which helps load mobile pages faster. It is a great way to catch the attention of the potential customers who looking up your projects through a landing page. Social Beat with the help of digital marketing and social media has been able to achieve amazing results for their top real estate clients - Shriram Properties saw a growth of 65% in the number of leads generated with the help of Google display, Facebook marketing solutions played a big role in Mahindra Lifespaces as they earned a 4x higher return on Facebook, 190 crores generated in revenue for Casagrand via Facebook.
Any company that aims to be successful in the digital space must work hard to achieve all of these goals-: 1. Building the brand by creating a website, multiple web pages, landing pages, search engine optimisation and creating a blog. 2. Acquiring customers through advertisements like Google ads, Facebook ads. 3. Lead nurturing through content marketing and drip emails.
Successful real estate developers often reach out to potential customers through social media marketing. Social media marketing can help increase sales among potential buyers and is a great platform to showcase your property to real estate investors. Here are a few trends that real estate developers could depend on- 1. 360 degree videos and photos. 2. Interactive ads 3. Micro-Targeting
Content Marketing can be used to create and distribute content that is relevant and consistent. It builds trust and thought leadership among your target audience. Here are few popular content forms today that are proving to be effective: 1. Infographics 2. Memes 3. Videos 4. Guides and e-books
With the help of digital marketing and media, Social Beat has achieved great results for our real estate clients- Casagrand generated a record 190 crores in revenue via Facebook. Mahindra Lifespaces achieved a 4x higher return on Facebook with the help of Facebook marketing solutions Innovation through Google display for Shriram Properties which made phenomenal success as there was 65% increase in number of leads generated. Google case study- Multilingual approach got us 90% growth in leads
Algorithms in Google constantly change and update to be more consumer-friendly and every marketer must keep a close eye on these changes to successfully use them in their real estate marketing strategy. It can be one of the most effective ways to generate leads in a very short period of time.
Digital marketing is constantly changing, evolving and getting better over time.Here are a few benefits that a real estate agency can make use of- Cost efficient- Construction involves a lot of money. Digital marketing offers a lower price when compared to traditional marketing. Increased Exposure- Digital marketing strategy can help you reach towards your target and can also be customised by the potential buyer. Performance Analysis- Digital marketing has several ways to keep track of the ad performance which makes it a lot easier for the real estate developers to choose the best marketing technique that works best for their products. Creative Analysis- Developers have several ways to show their products online. Brand building- Having an online presence is extremely important for a real estate developer.
Here are a few tips on how real estate developers can catch the attention of potential buyers through ROI friendly lead generation methods- Building the brand- Creating a website, multiple web pages, landing pages, search engine optimisation, creating a blog. Acquiring customers through advertisements like Google ads, Facebook ads. Customer Engagement through social media posts, content marketing, etc.
Here are a few tips to get high conversion rates in real estate through digital marketing- Create an effective AMP implemented landing page and make it rank on Google. 360 degree videos and photos which is great way to connect with the target customers and gives them a preview of what’s in store for them.