Challenges faced by the Education Sector
in a competitive
Today, the education space is more competitive than it ever was, with an increasing number of institutions entering. In this environment, it becomes difficult for institutions, particularly newer ones, to stand out and establish themselves as a strong player.
Building a trustworthy
Gaining a parent’s trust is vital for an educational institution. Only when parents believe that the institution is capable of providing their child with the education and attention they deserve, will they be willing to enroll their children in it.
Poor response during
For an educational institution, the admission season can be the make-or-break period. Attracting the right audience during this time is crucial for an institution to grow and build a credible brand.
Not every potential student who registers for a course actually joins it. It can be very difficult and time-consuming for institutions to follow up on leads and ensure that they convert.
What can we do for you?
Our content team along with our Search Engine Optimisation (SEO) specialists use a variety of on-page and off-page SEO techniques to drive higher organic traffic to your website. This helps your brand become more discoverable and is crucial to increase leads.
Make sure your leads get converted with the cost-effective and influential method of lead nurturing. Tools like email marketing and WhatsApp for Business help you stay in touch with those that have shown interest in your institution and encourage them to actually enroll.
Our performance marketing specialists can help you increase your brand’s presence across 25+ channels including LinkedIn, Google Search and Display, TrueCaller, Taboola, Gmail Sponsored Ads, Yahoo, Facebook and other Programmatic advertising and GSP ads.
Finding the right students is the backbone of every educational institution. Our team of experts helps you create the perfect landing page, optimised with high-performance AMP to help you enroll more students and grow your institution.
Influencer marketing helps build credibility and trust in an institution as both parents and students alike are most likely to trust recommendations from influencers they follow.
Gaining a reputation as an expert in a field can be invaluable for institutions as it helps them gain brand recognition and build trust. Through effective use of content marketing, educational institutions can nurture relationships with both students and parents as well as strengthen their brand.
WHAT HAVE WE ACHIEVED?
- Increased leads of parents by 140% in 6 months for one of India's largest early child education chains
- Helped a global leader in English certification to launch their hybrid learning model across the country
- Helped scale up customer acquisition by 200% with a lower CPL in 3 months, for one of India's largest analytics training company