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By 2021, 9 out of 10 Internet users will be consuming content in regional languages. Is your brand equipped for this change?
In a country of a billion people and a million languages and dialects, no one language has the capacity to bring us all together. The British tried it with English, but till date, the number of fluent English speakers in India reflects only a small percentage of our populous. Given our size and diversity, brands, too, need to find a way to get our attention. Whether you’re an Indian brand or an international one, planting your roots in Indian soil won’t work if your digital-first marketing strategy uses only English. You need to speak the language of the locals.
Cheaper smartphones and drastically reduced data plan rates have given rise to a skyrocketing number of Indian internet users going online, particularly from Tier I and Tier II cities. By 2021, 9 out of 10 Internet users will be consuming content in regional languages. If your brand isn’t equipped for this change, you will lose a sizable audience of non-English speakers and vernacular content users. That’s where multilingual marketing comes in – a new and effective strategy to engage with India’s next billion internet users. If you’re new to the multilingual marketing hype or would like to know more about it, then here’s all the information you need!