5 benefits of WhatsApp Marketing
| Suhani Sachdeva
5 Benefits of WhatsApp Marketing
A professional and effective platform to communicate with potential customers or create a loyalty program. Your bulk WhatsApp messages along with images or videos and unlimited characters. A video or picture is worth than thousand words.
WhatsApp has modernized itself with the huge variations related to business communication. Listed below are few unique facts to understand easily how WhatsApp can be a superb tool for your business expansion.
1. WhatsApp helps in Better Customer Engagement:
Customer engagement is highly vital for any kind of business firm as they have begun using WhatsApp, a social networking app. WhatsApp offers direct communication between customers and business representatives through short but helpful messages. By incorporating WhatsApp into your marketing plan, you can respond swiftly to all the important queries of your loyal customers in no time. As the smartphone users are increasing tremendously, you have a chance to associate with your target clients and customers, and produce the greatest leads for your business. With the help of WhatsApp marketing, you are permitted to send interesting images and videos by creating your full marketing campaign exciting and engaging too.
2. Promotions and Advertising through WhatsApp:
WhatsApp is a magnificent tool for endorsing new varieties of your products or offers that are available on discounted rates. Innovative short detail can be sent by you along with digital images or videos of your products comprising directions concerning the product use. The process is similar for advertising where you can share eye-catchy e-brochures of your company, your valuable service with help of WhatsApp. You can also share them through television or radio advertisements. You can grab the attention of your customers by changing your status and exhibiting pictures for promotion sake of any specific service.
3. Best Use of Mobile CRM:
You can make the best use of mobile CRM by applying the simple and immediate message service, WhatsApp by maintaining a watchful follow-up of chances and thus close a deal by interacting with your team members. Along with this, you can even share vital information such as product prices, customer demands, and other worthy feedbacks for flourishing conversion, and lead management. This free messaging platform can provide effectual business as well as marketing for every small and medium-sized company while it is used intelligently
4. Marketing Survey Along with WhatsApp:
WhatsApp is a magnificent tool for endorsing new varieties of your products or offers that are available on discounted rates. Innovative short detail can be sent by you along with digital images or videos of your products comprising directions concerning the product use. The process is similar for advertising where you can share e-brochures of your company, your valuable service with help of WhatsApp. You can grab the attention of your customers by changing your status and exhibiting pictures for promotion sake of any specific service.
5. Brand Positioning:
While communicating with your customers personally, you can be aware of what your customers want from you and your business, and thus can place your marketing communications according it. When you reply your customers’ queries, they will be excited that their questions have been answered by you in real time.
As a popular brand, you can superbly exhibit your clients and customers that you are really concerned about them. For example, WhatsApp was applied by Homeshop 18 to change the perception of customers regarding the brand as a known television shopping network. The campaign named ‘shopping makes me jolly’ placed the brand as versatile for the shopping requirements of consumers, not just restricting to television. For including fun aspect to its innovative messages, the brand Homeshop 18 utilized Sunny and Billy, the father and son pair considered as brand voice.