Challenges Faced by FMCG
Evolving the marketing mix
With almost 78% of purchases being influenced through online campaigns, retailers using only a traditional marketing mix might be unable to increase sales and widen their consumer base.
Difficulty in tracking efficacy of campaigns
Traditional marketing strategies like TVCs and print ads do not allow brands track results. With digital marketing, companies will be able to measure every aspect of their campaigns and gain invaluable consumer insights.
Bridging the gap between online and offline sales
A consumer’s buying decision is influenced through a mix of online and offline factors. FMCG and retail companies need to target their consumers at every stage of this process if they want to maximise revenue.
What can we do for you?
Through advanced social media strategies for e-commerce and FMCG, our dynamic team of social media experts can develop a targeted marketing strategy for your brand to build awareness, gain consumer insights and drive conversions. All we need is 24 hours to activate a brand-new campaign!
Our digital advertising team is constantly pushing boundaries over 25+ channels including Google Search and Display, Geofencing ads, Facebook, LinkedIn, Times Internet, Yahoo, Native and Affiliate ad networks, Programmatic Advertising, and GSP ads to increase footfall in physical stores and grow revenue exponentially.
With 49% of customers trusting influencer recommendations when making a purchase, influencer marketing is emerging as the most important channel for customer acquisition. Through our Influencer network, we connect you with thousands of influencers that can build your brand image over numerous platforms.
With a focus on lead nurturing and not just lead generation, we help increase conversion rates for your product. Through techniques like drip email marketing and WhatsApp for Business, we help you reach out to your customers at every stage of the buying process to drive higher conversions.
With increasing access to high-speed internet, tier 2 and 3 cities have become the most important market for FMCG brands leading to the growth of regional content. Through our 22 Languages tool, we help you create engaging regional content in the language your customer’s understand best!
64% of users are more likely to buy a product online after watching a video promoting it. Our highly-skilled video team will help your brand harness this potential to increase customer engagement and achieve maximum sales.
We help develop user-centric content that will bring value to your customers and encourage a two-way conversation. Through a strong content marketing strategy, we help your brand develop greater brand awareness and loyalty.
Our SEO geniuses determine the best mix of on-page and off-page SEO tools like CTR-optimised meta tags and competitor analysis to maximise your organic website traffic, increase conversions and grow your revenue through sales.
WHAT HAVE WE ALREADY DONE?
Through our work with some of the biggest names in FMCG, we have helped each of our clients achieve impressive milestones. These numbers that we have accomplished through targeted, creative digital campaigns speak for themselves:
- 30% reduced Cost per Sale on digital
- 450% growth in digital sales in 6 months
- 3X growth in monthly footfalls
- 10,00,000+ Fans engaged on social with zero ad spends
- 10,000+ Bloggers and Influencers to talk about your stores and products