Health care
Challenges Faced by Healthcare Industry
Diverse and Complex Patient Base
Since most healthcare providers, hospitals and clinics offer a range of multispecialty services, the patients are spread across a variety of demographics. Healthcare brands need to develop a cross-channel marketing mix to reach out to each of them. With patients also becoming better informed, brands need to focus more on creating interactive content to educate and engage with them.
Developing
Personalised
Approaches
A general one-size-fits-all marketing approach won’t work effectively for healthcare brands anymore. As patients increasingly begin to use the internet for their healthcare needs , brands and hospitals need to create personalised content to encourage a relationship with them.
Integrating Offline
and Online Platforms
With more patients preferring to book appointments online, healthcare services need to be present across a number of digital platforms in order to increase the number of patients actually visiting the center.
Establishing a
Trustworthy,
Credible Brand
Gaining a patient’s trust is the most important factor for healthcare brands. This is why hospitals need digital marketing to consistently engage with them and provide educational, reliable information.
WHAT HAVE WE ACHIEVED?
- Acquired over 2,00,000 patients in 2 years across our healthcare clients
- Achieved between 30% to 60% growth in appointment bookings made online
- Reduced cost per lead by 40% for online appointment bookings
WE MEAN GOOD BUSINESS
SOME OF OUR HEALTHCARE CLIENTS
