Challenges Faced by Healthcare Industry
Diverse and Complex Patient Base
Since most healthcare providers, hospitals and clinics offer a range of multispecialty services, the patients are spread across a variety of demographics. Healthcare brands need to develop a cross-channel marketing mix to reach out to each of them. With patients also becoming better informed, brands need to focus more on creating interactive content to educate and engage with them.
A general one-size-fits-all marketing approach won’t work effectively for healthcare brands anymore. As patients increasingly begin to use the internet for their healthcare needs , brands and hospitals need to create personalised content to encourage a relationship with them.
and Online Platforms
With more patients preferring to book appointments online, healthcare services need to be present across a number of digital platforms in order to increase the number of patients actually visiting the center.
Gaining a patient’s trust is the most important factor for healthcare brands. This is why hospitals need digital marketing to consistently engage with them and provide educational, reliable information.
What can we do for you?
Our team of experts deliver high-quality leads of patients for healthcare brands across a number of powerful platforms like Google, Facebook, TrueCaller, Adgebra, Times Internet, Yahoo and more. We create high performing landing pages, which are AMP (Accelerated Mobile Pages) enabled allowed for higher quality leads at a lower cost per appointment.
Our meaningful social media campaigns for healthcare will help your brand build a trustworthy and credible image. Through our personalised strategies, we create emotionally-compelling content that will resonate with your patients. From engaging videos to relevant social media awareness campaigns, we can help build your brand.
91% of consumers report watching explainer videos frequently. Our skilled video production team can help hospitals, clinic and healthcare companies take advantage of this opportunity to create informational and engaging content for their patients.
Your patients are spread across a variety of demographics and so you need to speak to them in the language they are comfortable with. Our platform, 22 Languages enables you content to be created and amplified in a number of regional languages to reach a wider audience.
Our team of SEO specialists use a variety of on-page and off-page SEO techniques to drive higher organic traffic to your website. This helps your brand become more discoverable and is crucial to increase conversions.
Through our research-driven content marketing approach, we can help you build a two-way interactive relationship with your patients through personalised content and establish your brand as a credible industry leader.
WHAT HAVE WE ACHIEVED?
- Acquired over 2,00,000 patients in 2 years across our healthcare clients
- Achieved between 30% to 60% growth in appointment bookings made online
- Reduced cost per lead by 40% for online appointment bookings