Challenges Faced by the Real Estate Sector
High Cost of Customer Acquisition
Traditional forms of advertising tend to have a higher cost of acquisition and often have challenges of attribution and tracking. This ultimately pushes ROI down for real estate brands, which is where digital can play a key role.
Lower conversion rates
Without comprehensive strategies for lead nurturing in place, real estate brands often witness a low conversion of leads into site visits and sales. A lot is left in the hands of the sales team, but with WhatsApp for Business and drip email campaigns a lot more can be done.
Building brand affinity in the competitive market
With a plethora of other financial companies out there offering a wide range of services similar to yours, the herculean task of standing out as a trusted name can get challenging. This is where brands need to leverage the power of digital marketing trends to emerge as a leading player in the digital ecosystem.
Building a trusted brand
Making their brand a household name is the primary objective of every company. Be it banking or non banking institutions, building a trusted brand name tops every entity’s checklist and our digital marketing solutions provide just that.
What can we do for you?
To speak to the growing audience in the language they’re most comfortable with, we create multilingual content based on your audience profile. Through our 22 Languages product, we convert the content into a number of regional languages so your brand’s message can reach a wider network and produce measurable results.
Lead generation is the most important aspect of digital marketing that helps your business grow and a well-optimised landing page is one of the key factors that aid this growth. Our team of experts helps in designing and managing the perfect landing page, with AMP implementation, to give your brand the boost it deserves.
We have constantly pushed the bar up to generate high quality, relevant leads for our financial services clients using over 25 plus channels. Some of the channels we use for our clients include Google Search and Display, Facebook, Linkedin, Times Internet, Yahoo, Native and Affiliate ad networks, Programmatic Advertising, multilingual ad platforms and GSP ads.
Driven by creativity based on consumer insights and analytics, we create meaningful social media campaigns which communicate your brand’s message in an engaging way. Additionally, our team of experts taps into the power of video marketing to deliver engaging content that will appeal to your audience and ultimately drive conversions.
Our expert SEO services will help your brand gain large volumes of organic website traffic. We combine various on-page and off-page SEO services including competitor analysis, CTR-optimised meta tags, website speed optimisation, creation of AMP pages and regular monitoring of your website for errors.
Apart from merely focusing on cost-per-lead, we also implement various lead nurturing strategies like drip emailers, special promotional offers and incentives to drive high conversion rates. Furthermore, we are exploring how to effective use Whatsapp for Business, to nurture the leads.
WHAT HAVE WE ACHIEVED?
- Created unique video content in multiple languages with a reach of over 7 million for Cholamandalam Finance
- Generated over 3000+ leads for a fintech product
- Ensured 25% reduction in CPL in 3 months with strong performance advertising