Challenges Faced by the E-Commerce Sector
Customers today are present across a number of platforms. They are searching for products and consuming content in completely different ways. With increased competition, brands need to manage acquisition cost by understanding their audience in order to be visible to them.
For most e-commerce brands, conversion rates are only around 1-2%. Without effective customer nurturing and dynamic retargeting, brands might not be able to convert their website traffic into actual paying customers.
Building brand loyalty
With so many brands competing for your customers’ attention, develop customer loyalty has become increasingly challenging for e-commerce brands. Without consistently engaging with customers, brands can risk losing them to competitors.
What can we do for you?
Our performance marketing specialists can help you increase your brand’s presence across 25+ channels including Facebook, Google Search and Display, DoubleClick, LinkedIn, Times Internet, Yahoo, Native and Affiliate ad networks, Programmatic advertising and GSP ads.
Though personalise experiences on the website and advanced social media strategies for e-commerce, our team of experience social media strategists can develop compelling content that appeals to your target audience. In just 24 hours, we can take a campaign from conceptualisation to activation!
Converting your website traffic and prospective customers (who have added to cart) into paying customers is crucial for e-commerce brands. We use effective lead nurturing strategies like drip e-mailers, dynamic retargeting and WhatsApp for Business to reach out to your customers at every stage of their purchase decision
With 88% of consumers trusting online reviews, influencer marketing is indispensable for e-commerce brands. Our Influencer tool puts you in touch with powerful influencers from a number of categories to help you build trust and credibility.
With India’s next billion internet users coming from tier 2 and 3 cities, developing a strong multilingual content strategy is crucial. Our platform, 22 Languages, enables you content to be created and amplified in a number of regional languages to reach a wider audience.
Optimising your site for SEO is critical as it helps your brand show up on product searches. Our SEO wizards utilise a mix of on-page and off-page tools to maximise sales through increase in organic traffic. Through a mix of proven content marketing strategies, we develop user-centric content that will bring value to your customers.
YouTube Brandcast 2018 revealed that 50% of female professionals watch videos before making a purchase decision. Our talented in-house video team can create engaging video content to increase customer engagement.
WHAT HAVE WE ACHIEVED?
- Reduced customer acquisition cost by upto 38% for clients across industries
- 3X revenue for clients within 4 months of engagement
- Leveraged content & SEO to increase organic sales by 45% in 8 months