FMCG &
Retail

Challenges Faced by FMCG

Evolving the marketing mix

With almost 78% of purchases being influenced through online campaigns, retailers using only a traditional marketing mix might be unable to increase sales and widen their consumer base.

Difficulty in tracking efficacy of campaigns

Traditional marketing strategies like TVCs and print ads do not allow brands track results. With digital marketing, companies will be able to measure every aspect of their campaigns and gain invaluable consumer insights.

Bridging the gap between online and offline sales

A consumer’s buying decision is influenced through a mix of online and offline factors. FMCG and retail companies need to target their consumers at every stage of this process if they want to maximise revenue.

Our Solutions

What can we do for you?

Increase product awareness through social media marketing
Performance advertising
Gain greater brand credibility through influencer marketing
Personalised marketing to increase conversions
Utilising multilingual content to widen consumer base
Creating engaging video content
Build strong communities through content marketing
Increase organic traffic through SEO

WHAT HAVE WE ALREADY DONE?

Through our work with some of the biggest names in FMCG, we have helped each of our clients achieve impressive milestones. These numbers that we have accomplished through targeted, creative digital campaigns speak for themselves:

  • 30% reduced Cost per Sale on digital
  • 450% growth in digital sales in 6 months
  • 3X growth in monthly footfalls
  • 10,00,000+ Fans engaged on social with zero ad spends
  • 10,000+ Bloggers and Influencers to talk about your stores and products

WE MEAN GOOD BUSINESS

SOME OF OUR FMCG CLIENTS